Supermarktketen PLUS verbant op kin

Supermarktketen PLUS verbant op kinderen gerichte marketingelementen op verpakkingen van ongezonde huismerkproducten.
"Wij willen graag iedereen helpen om verantwoorde en gezondere keuzes te maken. Daarom plaatsen wij vanaf nu geen kindermarketingelementen zoals vrolijke figuurtjes en kinderlijke letters meer op de verpakking van minder gezonde PLUS-huismerkproducten", meldt de keten donderdag op de eigen website.

Een woordvoerder laat weten dat het om ongeveer veertig producten gaat. "Denk dan met name aan chips, snoep, zuiveldrankjes en ontbijtgranen."

PLUS wil naar eigen zeggen stimuleren dat kinderen meer gezonde tussendoortjes gaan eten. De keten gaat ook haar leveranciers vragen om de verpakkingen van producten met kindermarketing aan te passen.

Eerste supermarkt
Vorig jaar werd een alliantie tegen kindermarketing opgericht, onder meer bestaand uit Foodwatch, de Consumentenbond en de Hartstichting.

"We zijn blij met de beslissing van PLUS. Het is de eerste keer dat een supermarkt deze stap zet. We hopen dat er meer supermarkten en fabrikanten zullen volgen", zegt een woordvoerder van de Consumentenbond.

De alliantie pleit voor een algeheel verbod op kindermarketing. "Bepaalde uitingen zijn al bij wet verboden. Maar er is in supermarkten nog steeds ontzettend veel marketing te vinden die kinderen verleidt. Niet alleen bij koek en snoep, maar ook bijvoorbeeld bij broodbeleg.

Kết quả (Anh) 1:

Supermarket chain PLUS outlaws marketing aimed at children elements on packages of unhealthy private label products."We would like to help everyone responsible and healthier choices. Therefore we place from now no child marketing elements such as cheerful figurines and childlike letters more on the packaging of less healthy PLUS-private label products ", reports the chain Thursday on the own website.A spokesman announces that the to about forty products. "Am thinking in particular of chips, candy, dairy drinks and cereals."PLUS wants to encourage children in their own words, more healthy snacks to eat. The chain is also its suppliers ask for the packaging of products with children's marketing.First supermarketLast year was an Alliance against child marketing founded, inter alia, consisting of Foodwatch, the consumers ' Association and the heart Foundation."We are pleased with the decision of PLUS. It is the first time a supermarket this move. We hope that more supermarkets and manufacturers will follow, "said a spokesman for the consumers ' Association.The Alliance advocates a total ban on children's marketing. "Certain expressions are already prohibited by law. But there is still an awful lot of marketing in supermarkets to find those children. Not only in cake and candy, but also for example in the case of sandwich filling.

Kết quả (Anh) 2:

Supermarket chain PLUS outlaws child-directed marketing elements on packages of unhealthy label products.
"We want to help everyone to make responsible and healthy choices. Therefore, we now place no child marketing elements such as gay characters and childish letters more on the packaging of less healthy PLUS brand products "reports the chain Thursday on its website.

A spokesman has announced that it is about forty products. "Think in particular of chips, candy, dairy drinks and cereals."

PLUS wants to boost his own words that kids eat more healthy snacks. The chain will also ask its suppliers to change the packaging of products with children's marketing.

First supermarket
last year established an alliance against child marketing actions including Food Watch, the Consumers' Association and the Heart Foundation.

"We are pleased with the decision of PLUS . It is the first time a supermarket takes this step. We hope there will be more supermarkets and manufacturers, "said a spokesman for the Consumers' Association.

the alliance calls for a total ban on children's marketing. "Certain expressions are already prohibited by law. But there is still a lot of supermarkets to find marketing that entices children. Not only cakes and sweets, but also for example with toppings.

Kết quả (Anh) 3:

chain plus banish aimed at children marketingelementen packs of unhealthy private label products."we would like to help everyone responsible and healthier choices. therefore, we now not as happy kindermarketingelementen figurines and childish letters on the packaging of less healthy plus private label products ", the chain announced thursday on its website.a spokesman says about 40 products. " think particularly of chips, candy, and zuiveldrankjes cereal. "to encourage and say that children eat more healthy snacks. the chain is also its suppliers to the packaging of products with kindermarketing to adapt.first supermarketlast year was an alliance against kindermarketing established, including comprising foodwatch, the consumer association and the american heart association"we are pleased with the decision of plus. it is the first time that a supermarket this step. we hope that more supermarkets and manufacturers will follow, "says a spokesman for the consumer.the alliance calls for a ban on kindermarketing. " some expressions are prohibited by law. but there is still much in supermarkets marketing to children who seduces. not only in cake and candy, but also as a spread.